Standard Oil was declared a monopoly and broken up. Among the company assets that were divided up was the right to use the well-known 'Standard' brand name. Most of these "Baby Standards" kept using the popular "Red Crown" and "White Crown" gasoline brands, as well as "Polarine" Motor Oil. When the 'Ethyl' additive became popular, most Standards adopted it. Vacuum's "Mobiloil" products were commonly used by many Standards. Esso Motor Oil gained wide distribution. The former Standards banded together in 1930 to form the Atlas Corporation, maker of tires, batteries, and other automotive accessories (TBA) that were provided to Standard and Standard-related stations of all stripes from the Atlantic to the Pacific.
Standard Oil
Company of New York (a.k.a. Socony) was awarded Maine,
New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut,
and New York. The South African office of Socony started using a
pegasus as its symbol this year, which would later be adopted
corporate wide. The company was very expansion-minded and in
1918, Socony purchased a minority (45%) interest in Corsicana,
Texas based Magnolia Petroleum in and completed the
purchase in 1925. In 1926, California's General Petroleum
was purchased. Socony purchased White Eagle of Minnesota
in 1930.
Atlantic
Refining (Atlantic) was awarded Pennsylvania and Delaware
Standard Oil
of New Jersey (Jersey Standard a.k.a. "Standard")
was awarded New Jersey, Maryland, D.C., Virginia, West. Virginia,
North Carolina, and South Carolina. and retained Stanocola,
Carter Oil, Imperial Oil (Canada), many overseas
properties and Gilbert & Barker Manufacturing. Jersey
purchased a controlling interest in Houston, Texas's Humble
Oil & Refining (est. 1917) in 1919. Jersey expanded
marketing to Delaware in 1927 and to Pennsylvania in 1928 with
the incorporation of Standard Oil Company of Pennsylvania.
Standard Oil of Ohio (The Standard Oil Company) was awarded Ohio. Its first service station was opened in 1913. They expanded to neighboring states under the Fleet-Wing name. In 1928, the Sohio brand was introduced.
Standard Oil of
Kentucky (Kyso) was awarded Kentucky, Georgia, Florida,
Alabama, and Mississippi. It was supplied by Jersey Standard.
Standard Oil
of Indiana (Stanolind) was awarded Indiana, Michigan,
Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa,
Kansas and northern Missouri. To provide the company with a
source of crude oil, it purchased Louisiana's Dixie Oil
Company in 1919 and and interest in Wyoming's Midwest Oil
Company i 1920. In 1925, Indiana Standard purchased a large
intrest in the large, new Pan-Am with its crude reserves
and transport network. Pan-Am itself had recently purchased an
interest in a small Baltimore refiner and marketer, American
Oil (and its signature product, high-quality Amoco Gas). Mexican
Petroleum's northeastern and interational operations were now
open to Indiana Standard as well as Pan-Am's southeastern
marketing operation. 
With the completion of the Midwest Oil
purchase in 1928, Utah Oil Refining's Vico-Pep 88
stations in Utah and Idaho came under the Indiana Standard
umbrella.
Standard Oil Company of Louisiana (Stanocola) was awarded eastern Louisiana (New Orleans and vicinity) and Tennessee - This company was completely under the control of Jersey Standard before the 1911 breakup. The Stanocola name fell into disuse in 1924 except for a hospital in Louisiana.
Waters-Pierce was awarded southern Missouri, western Louisiana, Arkansas, Oklahoma, Texas, and Mexico, and used the name Pierce Petroleum before being purchased by Sinclair in 1930.
Standard Oil of Nebraska was awarded Nebraska.
Continental Oil
Company (Conoco) was awarded Idaho, Montana, Wyoming,
Utah, Colorado, and New Mexico. Marland Oil purchased Conoco in 1929,
keeping its own triangle logo, Conoco's name and the right to
market Standard products.
Standard Oil
of California (Socal) was awarded Washington, Oregon,
Nevada, Arizona, California, British Columbia and the territories
of Alaska and Hawaii. It used Calol (California Oil
) as an early appendage to the Standard products line. Socal
expanded slower than other Standards, entering New Mexico and
Texas under the Pasotex name in 1926.
Anglo-American Oil Company (marketing
in UK)(purchased in 1930 by Jersey Standard - now Esso UK), Buckeye
Pipe Line Company (transport), Borne-Scrymser Company (petrochemicals)(later
Borne Chemical Company), Chesebrough Manufacturing Company (petroleum
jelly - Vaseline), Colonial Oil Company
(production)(merged with Beacon Oil in 1928 to form
Colonial Beacon Oil Company), Crescent Pipe Line Company (transport)(liquidated
1925), Cumberland Pipe Line Company (transport), Eureka
Pipe Line Company (transport), Galena-Signal Oil Company
(lubricants), Indiana Pipe Line Company (transport), National
Transit Company (transport), New York Transit Company (transport),
Northern Pipe Line Company (transport), 
Ohio Oil Company
(a.k.a. "The Ohio") (production)(purchased Mid-Kansas
Oil & Gas in the 1920's)(purchased Lincoln Oil
"Linco" in 1924)(purchased Red Fox Oil Co.
in 1928)(purchased Transcontinental Oil "Marathon"
in 1930), Prairie Oil & Gas Company (production), Solar
Refining Company, Southern Pipe Line Company
(transport), South Penn Oil Company (production)(purchased
a controlling interest in the recently formed Pennzoil Company
in 1925, acquiring a gasoline marketing operation in the
process), Southwest Pennsylvania Pipe Lines Company
(transport), Standard Oil of Kansas (refining), Swan
& Finch Company (lubricants), Union Tank Lines
(transport), Vacuum Oil Company (lubricants); introduced
Gargoyle Mobiloil in 1904; opened a refinery in Paulsboro, NJ in
1918; marketed Mobilgas in the 1920's; purchased Lubrite
Refining Company in 1929 and purchased Wadhams Oil Company
(est. 1880) and White Star Refining Company in
1930; and Washington Oil Company (production)
Other Notable Former Standard Affliates:
Corsicana Petroleum Refining Company (purchased by Magnolia Petroleum in 1925), Security Oil Company (became Magnolia Petroleum in 1911),
Standard Oil pre-1911 . Standard Oil in 1911 . Standard Oil in 1941 . Standard Oil in 1961 . Standard Oil Today . Standard Oil Worldwide
If you any have thoughts, comments, additions, or suggestions, Click here to E-mail Robert V. Droz, who maintains this site.
This page first posted March 6, 2002. Last Update: Thursday, February 15, 2007
"The Chevron ABOVE ALL means service." - Standard (California) Trademark
LEGAL NOTE: The use of oil company logos and names on this website is meant to educate, illustrate and clarify, and is not meant as a challenge to the copyrights of the companies represented on this site, their predecessors, or their successors. Research and commentary © 2004 R.V. Droz.