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21. George:
Speedball Lettering Books. 1923-1952.
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Current editions of the "Speedball Lettering Books"
are at #21. #7 was produced in 1923 and a new edition
was produced about every four or five years. It is difficult
to say which one of the group is the best as elements
of one book migrated into newer books over the years.
Still, as a group, they contain some outstanding artwork
and design ideas. Due to their accessibility, many signpainters
acquired the books and used them constantly. |
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22. ITC & ICS-
Correspondence School Textbooks. 1924-1935.
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During this period, the International Textbook Company
and International Correspondence School produced dozens
of sign-related books. Actually these were textbooks
usually sharing some of the same chapters. E.L. Koller
is credited with much of the text and illustrations
used in the textbooks and he did produce a similar set
of stand alone books with much of the same information.
However, the ITC and ICS group of books are still common
and must have been used often by signmakers. Besides
the books dedicated specifically to signs and showcards,
many were also available on the subjects of wallpaper,
tile, stained glass and other crafts and were usually
well illustrated. |
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23. Martin:
Martin's Idea Books 1-4. 1935-1937.
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H.C. Martin produced his "1000 Showcard Layouts"
in 1928. This group of four "Speedball" sized booklets
showcased Martin's later work with even more zest and
eye appeal than the original book. #4 was produced in
1937. The entire group was reported to have been combined
into one single book sometime after that. The group
of four are fairly hard to find but are a real source
of design inspiration. |
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24. Strong:
Detroit School of Lettering 1-10. 1905.
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C.J. Strong owned and operated the Detroit School
of Lettering along with a mail order supply department.
This group of ten booklets are about the same size as
a normal "Speedball" lettering book, but slightly thinner.
It seems that C.J. himself wrote the text and did the
illustrations for the booklets. The first four booklets
deal with the "Rudiments of Lettering", the second group
of two are on "Showcard Writing" and the last four on
"Theory and Practice". When viewed as a group, they
do make up a very impressive "book". A full set of ten
of these booklets would be a rare find. |
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25. Campana:
The Artist and Decorator. 1925.
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D.M. Campana produced a large number of books related
to the graphic arts between 1920 and 1948. Other titles
include "Decorative Design 1-4" and "The Teacher of
Monograms and Lettering". "The Artist and Decorator"
is leans heavily towards the Art Nouveau period with
notable influence of Alphonse Mucha. Each plate is beautifully
illustrated in grayscale. His books probably weren't
mainstream sign books, but would have been welcome additions
to any sign maker's collection of the time. |
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