Most of this selection of Bob's work in Chicago is from the late
forties and early fifties. The photos were black and white, and
unfortunately cannot show Bob's effective use of color. He liked
to use vibrant colors when appropriate, and also liked unusual color
combinations. He used color to help guide the reader through the
copy in the order he wanted them to read it.
Bob had sent these photos to his friend Chuck Hudepohl of Redondo
Beach, California, years ago. Chuck and Bob had worked together
in Chicago at Beverly Sign Company. In that post-World War Two era,
Beverly Sign helped spawn a renaissance of sign design, moving signs
from a means of identification to a form of advertising art. Bob
was one of several sign designers who were on the cutting edge of
this movement.
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