Signshop Signs

The 8-ft. tall pylon sign was fabricated by the former owner of Lauretano Signs, Terryville, CT, in the 1950s. The double-faced sheetmetal sign is typical of the 1950s era, and features goldleaf on the word "SIGNS." The sign was donated by Mike Lauretano, president, Lauretano Sign Group, as a memorial to his father.

The 24-1/2 x 49-in. L.D. Van Orden Signs is handpainted on Masonite to simulate three dimensions through drop shades and the a painted wood effect.

Ad-Art's letters were very innovative for their time. "They incorporated what Ad-Art called, 'the awful-waffle' look,". "We were known for our formed faces back then, and we often incorporated stamped aluminum dies to create, in the case of the Ad-Art letters, the grid or waffled pattern in the faces." says former Ad-Art designer Jack Dubois . The approximately 4-ft.- tall letters were fabricated in 1964. They are simultaneously halo-lit and internally illuminated with neon, with an intricate, prismatic, sunburst-like graphic between the letters.

E.H.W. Signs once identified the signshop of Elmo Wilson (see "Wils" signkit), whose signpainting career spanned the 19th and 20th centuries. Wilson was mentor to Bob Fitzgerald, author of Practical Signshop Operation, and donor of the sign. Says Fitzgerald, "I would say the sign was circa 1930s and as such, was probably the grandfather of the New England-style carved signs."

 

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