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Signshop Signs
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The 8-ft. tall pylon sign was fabricated by the former
owner of Lauretano Signs, Terryville, CT, in the
1950s. The double-faced sheetmetal sign is typical of the
1950s era, and features goldleaf on the word "SIGNS." The
sign was donated by Mike Lauretano, president, Lauretano
Sign Group, as a memorial to his father.
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The 24-1/2 x 49-in. L.D.
Van Orden Signs is handpainted on Masonite
to simulate three dimensions through drop shades
and the a painted wood effect.
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Ad-Art's letters were
very innovative for their time. "They incorporated
what Ad-Art called, 'the awful-waffle' look,". "We
were known for our formed faces back then, and we
often incorporated stamped aluminum dies to create,
in the case of the Ad-Art letters, the grid or
waffled pattern in the faces." says former Ad-Art
designer Jack Dubois . The approximately 4-ft.-
tall letters were fabricated in 1964. They are
simultaneously halo-lit and internally illuminated
with neon, with an intricate, prismatic,
sunburst-like graphic between the letters.
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E.H.W. Signs once identified the
signshop of Elmo Wilson (see "Wils" signkit), whose
signpainting career spanned the 19th and 20th
centuries. Wilson was mentor to Bob Fitzgerald,
author of Practical Signshop Operation, and donor
of the sign. Says Fitzgerald, "I would say the sign
was circa 1930s and as such, was probably the
grandfather of the New England-style carved
signs."
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