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Painted/Non-Illuminated Signs
1900s-1960s
The heavily embossed, tin smalts sign for D.L.
Cleeland - Jeweler and Optician probably dates from the
turn-of-the century, and possibly pre-1900. The single-face sign
measures approximately 30 x 60 in.
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The wood-framed smalts sign for Buick
Motor Cars is single-faced and was never installed.
Stenciled copy on reverse outlines the intended location of
the sign in Gouverneur, NY. The sign still has its pounced
chalk lines from the signpainter's layout.
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The double-faced projecting sign for
Pensupreme Ice Cream is sheetmetal construction with
embossed, screen-printed main copy and hand-lettered
supporting copy. Size is 40 in. high x 48 in. wide.
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The 3 x 5 -ft., double-faced sheet
metal signs typifies what are known as "trade signs,"
or signs that are figural in shape and identify the type of
product or service offered by the business. Such signs are
most often non-illuminated and hung out over sidewalks as is
the case with this sign. One side of the sign will be
restored to original condition; the other will be left "as
is."
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Examples of showcards from Bob
Harper, a name and personality well-known to the
Letterhead community. Bob's career stretches more than 60
years.
Bob Harper is known and
worked with many masters of his craft, including
Duke Wellington(author of the 1934 classic, Poster
Art), Emmette Morelli of Las Vegas fame and Chester
Cunningham. When theatre work went the way of
print, Bob moved to Las Vegas, where the casinos
had great need for showcards to promote their
lounge and headliner acts. When Frank Sinatra
opened his Cal-Neva Lodge, Bob went to work for
him. When that closed, he went to work for Nate
Jacobson's King's Castle.
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In excellent condition, this
Hoffman's Sealtest Ice Cream 1930's,
double-faced, 47-in.-wide signs shows only small
pieces of porcelain enamel missing around screw
holes. The original retainer and brackets are
intact.
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The 26 x 30-in. Ortlieb's
Beer would not be significant if it was
screen-printed en masse like most signs of this
type, but this sign was handpainted and is most
likely, one-of-a-kind. The sign dates to the 1950s,
according to the donor, Bob Fitzgerald, Bob
Fitzgerald Signs, Manasquan, NJ.
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The banner for the 1940s
movie, Battle Zone, is one of the last
remaining works of Chauncey W. Curtis, a theatre
artist who passed away in September, 1995 at the
age of 93. Curtis combined cut-out stock graphics
from the movie and his own lettering in creating
the banner. The piece was donated by Mike Meyer,
Meyer Signs, Mazeppa, MN, in Curtis'
memory.
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More Coming
Soon!
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