Painted/Non-Illuminated Signs
1900s-1960s

The heavily embossed, tin smalts sign for D.L. Cleeland - Jeweler and Optician probably dates from the turn-of-the century, and possibly pre-1900. The single-face sign measures approximately 30 x 60 in.

The wood-framed smalts sign for Buick Motor Cars is single-faced and was never installed. Stenciled copy on reverse outlines the intended location of the sign in Gouverneur, NY. The sign still has its pounced chalk lines from the signpainter's layout.

The double-faced projecting sign for Pensupreme Ice Cream is sheetmetal construction with embossed, screen-printed main copy and hand-lettered supporting copy. Size is 40 in. high x 48 in. wide.

The 3 x 5 -ft., double-faced sheet metal signs typifies what are known as "trade signs," or signs that are figural in shape and identify the type of product or service offered by the business. Such signs are most often non-illuminated and hung out over sidewalks as is the case with this sign. One side of the sign will be restored to original condition; the other will be left "as is."

Examples of showcards from Bob Harper, a name and personality well-known to the Letterhead community. Bob's career stretches more than 60 years.

Bob Harper is known and worked with many masters of his craft, including Duke Wellington(author of the 1934 classic, Poster Art), Emmette Morelli of Las Vegas fame and Chester Cunningham. When theatre work went the way of print, Bob moved to Las Vegas, where the casinos had great need for showcards to promote their lounge and headliner acts. When Frank Sinatra opened his Cal-Neva Lodge, Bob went to work for him. When that closed, he went to work for Nate Jacobson's King's Castle.

In excellent condition, this Hoffman's Sealtest Ice Cream 1930's, double-faced, 47-in.-wide signs shows only small pieces of porcelain enamel missing around screw holes. The original retainer and brackets are intact.

The 26 x 30-in. Ortlieb's Beer would not be significant if it was screen-printed en masse like most signs of this type, but this sign was handpainted and is most likely, one-of-a-kind. The sign dates to the 1950s, according to the donor, Bob Fitzgerald, Bob Fitzgerald Signs, Manasquan, NJ.




The banner for the 1940s movie, Battle Zone, is one of the last remaining works of Chauncey W. Curtis, a theatre artist who passed away in September, 1995 at the age of 93. Curtis combined cut-out stock graphics from the movie and his own lettering in creating the banner. The piece was donated by Mike Meyer, Meyer Signs, Mazeppa, MN, in Curtis' memory.

More Coming Soon!

 

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